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Think You Want To Own A Winery?
Think Again!

 

By Shannon Porter
Independent Wine Consultant

In movies such as the recently released “A Good Year,” starring Russell Crowe, owning a winery looks like a romantic, fun proposition. If you’re thinking it might be a fun adventure, think again. There’s an old adage that says, “How do you make a small fortune in the wine business? Start with a large fortune.”

Starting up a winery is a lengthy process. Even if you purchase an existing vineyard, you may need to plant new vines. It can take four years until the vines will be producing ample fruit, then it will take a year or two to make the wine and another several years to age the wine. So you’re looking at close to ten years before you even see the fruits of your labor. And during this time you’ve had to pay for all of this winemaking – without even being able to sell any wine to offset the cost of your investment!

So how much does land cost in prime winemaking areas? In Napa Valley you’ll be looking at $240,000-$800,000 a hectacre. In Burgandy, France you can find some bargains at $32,864/hectacre but can also shell out $2,629,088/hectacre. The Barossa Valley in Australia is only $11,650-$31,060/hectacre; but labor is scarce so winemakers rely more on technology and thus have higher equipment costs.

And, then, after you’ve spent your hard-earned fortune on land and equipment, you still have to worry about marketing your wine and dealing with government regulations.

Whew! Kind of makes you appreciate that bottle you just drank a little more!

If you’re more interested in just learning how wine is made and not actually owning a winery; the Front Range has several wineries you can visit to learn more. Try Boulder Creek Winery between Boulder and Longmont – www.bouldercreekwine.com. The tasting room is open Thursday – Sunday from 1-5:30 until Labor Day.

Balistreri Winery on 66th Avenue in North Denver offers a variety of events throughout the year as well as a tasting room that is open every Saturday and Sunday from 1-5:00. Or, you can call to schedule a private tasting. Visit www.balistreriwine.com for more information.

If you simply just love wine and would like the chance to sample a variety, including those made in Colorado, July 21st marks the Castle Rock Wine Fest in Castle Rock and August 12th is the Boulder Food and Wine Fest. Another great way to learn about wine is by taking a tour of several wineries through Colorado Wine Country Tours. Sommelier Rudi Hellvig and his wife Chris offer tours of both the Front Range and Western Slope wineries. Their next tour is to the Western Slope on July 28th and 29th and is an all inclusive package that includes transportation, lodging, food and winery tours – including a chance to meet with the winery owners and winemakers. Visit www.coloradowinecountrytours.com for more information.

Coming next month: Refreshing wines for summer!


Shannon Porter is an independent wine consultant for The Traveling Vineyard. She has been interested in wines since the 1980s and began conducting in-home wine tastings in 2003. She has been featured in 5280 magazine and to date has conducted over 200 wine tastings. For more information call 303.888.9283 or visit www.myttv.com/shannon5290

 
 
 
     



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